August 1st, 2010
The SHOT Show has adopted a new logo.
From the NSSF:
The request for a new logo arose from input provided by NSSF members through SHOT Show surveys that are conducted each year.
“Times change and trade shows change, reflecting current buying and selling trends,” said Chris Dolnack, senior vice president of NSSF, which owns the SHOT Show. “When the SHOT Show began in 1979, hunting was the dominant activity in our industry and our logo reflected that. Today’s SHOT show requires a strong, clean logo that reminds all attendees, whether their business is shooting, hunting or law enforcement, that they are valued. The new SHOT Show logo does this.”
As a guy more in tune with the tactical side of the market, I was never really all that thrilled about the logo. Though it might take a while to grow on me, I do like the new logo’s simplicity and the fact that it doesn’t look hunting-centric.







